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Paulina Björkbacka, Digital Marketing Assistant, HairLust



  • Paulina Björkbacka
  • 25 år
  • Digital Marketing Assistant
  • Ansat siden 2020
  • Cand-merc (IMM) fra fra CBS (studerende)

Kan du kort beskrive det forretningsområde, du beskæftiger dig med og dine primære arbejdsopgaver?

I am the digital marketing assistant at HairLust, focusing on the Swedish market.

My main tasks are SEO, influencer marketing and customer service. My focus is always on how to improve HairLust's presence on the Swedish market by optimizing blog posts, articles and customer touch points. I am also searching for new ambassadors in Sweden in order to spread the word about HairLust through social media channels. Last but not least, I try to be available for the Swedish customers through our customer service channels as much as possible in order to create a happy customer journey.

Hvad er de mest spændende og udfordrende opgaver i dit job?

SEO is a big part of what I do and to me it’s very fascinating to see how the marketing strategies of today are extremely advanced. There are plenty of tools to use, statistics to read, and improvements that can be made. Working with search engine optimization is a task that never can be marked as “completed” because it’s constantly changing - to me that is just incredible.

Hvordan bruger du din uddannelse i din nuværende stilling?

Currently, I am studying my cand-merc (IMM) at CBS. As marketing is a huge part of my masters program, and business in general, I can use my education at my job and vice versa.

Hvad er de tre vigtigste ting for dig i dit arbejde hos HairLust?

  1. The environment I work in - Feeling seen and appreciated.
  2. The people - A good team that focuses on teamwork and mutual goals.
  3. The values and goals of the company - It has to be aligned with my own character, so that my work and effort is genuine.  

Hvorfor er HairLust en attraktiv organisation for dig at arbejde i? 

When I stepped into HairLust’s office for the first time, I got a feeling of being comfortable. It was a small team, in an office where everyone could have their own spot to work while also being surrounded by their co-workers.
As I said before, a safe environment and good people are so important to me and HairLust has both of those important foundations. We are a group of people who all communicate and work well together. HairLust has values and goals that I am so happy to be a part of and get to work towards together with the rest of the HairLust-team.

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Senest opdateret: 08 okt 2020

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