Vis som: Mobile

Adela Arnautovic, Senior Consultant, LEGO Group

LEGO Group
Senior Consultant
  • Adela Arnautovic

  • 32 år
  • Ansat siden marts 2018
  • MSc. Marketing at Aarhus BSS

  • How would you describe your field and main tasks?

By being part of the Shopper and Omni-channel Activation Team within the LEGO Group, my field of work is within the shopper marketing. In the toy industry there is a strong distinction between shoppers who are usually parents, grandparents or different gift givers and consumers who are, a majority, children. Shopper marketing follows shoppers on their path to purchase and focuses on understanding shopper needs, behavior and shopping missions. Specifically, it observes how shoppers are making purchase decisions, what is the desired shopping experience in different retail formats and how shoppers are switching between online platforms to physical retail stores.

The goal of shopper marketing is to provide shoppers with the expected and relevant experience. My tasks include generating shopper insights about toys through qualitative and quantitative research and translating those findings into a concrete business application that leads to increased brand value and sales effectiveness. For example, we run different research projects that help us understand how children influence the toys shopping decision and how they create toy wishlist, who is the biggest spender within the family for holiday toy shopping season and what type of experience are shoppers looking from toy specialists, just to name the few. 

  • What are the most exciting and challenging parts of your job?

The most exciting aspect is understanding the complexity of the shopper space and how technology is changing the way we, as shoppers, make purchases. Every 50 years, retailing and shopping behavior undergoes disruption when you can see a lot of new shopping paradigms emerge. Augmented reality is giving us an opportunity to see how clothes fit before even trying them out.

While we are in store and checking the desired item we intend to buy, most of us compare the prices and location availability with other retailers on our phones. Responding to these retail trends that shape our shopping future is also one of the most challenging aspects because it requires agility to follow these fast-paced changes and to respond to them in a timely manner in order to keep up with shopper expectations. For me, the process of discovery, generating awareness and providing insights feed my curiosity and this is the reason I truly enjoy what I do.

  • How do you use your education in your position?

MSc in Marketing helped me to develop a wider knowledge of qualitative and quantitative methods which are crucial in generating insights. Courses in Pricing Strategy, Economic Psychology, Nudging, Customer Value, and Innovation and other provided me with a base to develop the deeper theoretical and practical understanding of the context and environment in which we as shopper make decisions.

By being aware how we observe the in-store environment, what captures our attention and how our brain process many of the stimulation and information that influence each of us during shopping trips helped me greatly to translate all the information I get into actionable insights.

  • What are the three most important things for you in your job at LEGO Group?

The LEGO group offers such a unique working environment that is hard to limit only to three aspects. But if I need to choose, I would highlight the career and personal development. Leaders and managers are deeply invested in challenging people and providing them with mentorship and support. This enables people to grow in their current roles but also provides them with the opportunity to grow within the organization.

I am always fascinated with colleagues who have been in the company for 20, 30 or even 50 years and have wide organizational inter-departmental experience. In the Millennial culture, this is so rare, but it is also a testament to mobility and growth that company offers.

One of the things I really like about working in the LEGO is a positive and inspirational high energy atmosphere that naturally occurs when you are working next to people who are passionate about their jobs and the projects they are working on. As an international coming to work in a Danish company, what I really like is the culture of openness with a very flat structure which I find extremely motivating.

  • Why is LEGO Group an attractive company for you?

I have only words of recommendation for everyone considering working for the LEGO Group as the company culture is great and it lives up to their core values. Whether you are entering company as a student worker/intern (as I have) or as a senior manager, you are integrated from the day one.

Working for the LEGO group is about blending your skills and beliefs to create the next best play experience for children. In order to that that, you need to become a kid again (at least in the heart). Company events like LEGO Play Day where all employees take a day off for playing with the LEGO bricks really keeps you in touch with who are our consumers. What better way to spend your working days than being part of the company that focuses on developing children and sparking their imagination? It is a value I can really believe in.

Læs mere om LEGO Group

Mød andre kandidater LEGO Group

Senest opdateret: 16 aug 2019

Du er måske også interesseret i:

Sidst opdateret 03-10-2019

Camilla Larsen, Associate Consultant, IIH Nordic

Hos IIH Nordic sidder jeg i den afdeling, der beskæftiger sig med projekter inden for Analytics, Data og MachineLearning. I denne afdeling hjælper vi kunder i flere brancher med at få etableret et solidt udgangspunkt forderes dataindsamling og datakonsolidering, hvorfra ny teknologi kan kobles på, såsom Machine Learning ogMarketing Automation. 

Læs mere
Sidst opdateret 18-06-2019

Anna Miotello, Customer Success Associate,

I work as a Customer Success Associate in, which is a SaaS company that offers a platform to manage social media. My main responsibilities are handling the relationship with our SMB customers, on-boarding them on the platform by organizing training sessions, and ensuring that they make the most out of the tool.

Læs mere
Sidst opdateret 14-10-2019

Caroline Kistrup Vallys, Campaign Manager, Lederne

Jeg sidder i Team Digital i afdelingen Marketing og Kommunikation og arbejder med vores digitale kampagner på tværs af forretningsområder og digitale platforme. Jeg udvikler, planlægger og eksekverer nye indholdskoncepter og kampagner samt optimerer og justerer igangværende kampagner og indhold. Hermed sikrer jeg vores kommercielle tilstedeværelse.

Læs mere
Sidst opdateret 01-03-2019

Claudia Laven, Global Marketing Graduate, Novo Nordisk

As a Global Marketing Graduate, I started my journey with Novo Nordisk in the Global Insulin Marketing department in the company’s Headquarters in Copenhagen. During my 8 months there, I was part of a cross-functional team supporting the insulin brand teams on various projects.

Læs mere
Sidst opdateret 16-08-2019

Josephine Guttenborg, Social Media Expert, Krak

Jeg sidder i Eniros ekspertafdeling, Krak Media Group, som beskæftiger sig med kampagneopsætningen af små- og mellemstore virksomheders annonceringer online. Jeg er ansvarlig for Facebook- annonceringerne, der køres for kunderne, og derudover assisterer jeg på opgaver, der omhandler Google AdWords. 

Læs mere
Sidst opdateret 19-11-2019

Helle Kristiansen, Brand Manager, Bosch

As Brand Manager at Bosch, I work within the field of Branding and Marketing. In my job, I am responsible for marketing Bosch heating and energy solutions in the Danish market. As such, my main purpose and function is to enhance the awareness of Bosch heating and energy solutions. My main tasks include: Like this, I decide and plan advertisement material, campaigns on Social Media etc.

Læs mere
Sidst opdateret 05-03-2019

Peter Kragh Lauritsen, Head of SEO, Texta

Jeg arbejder som Head of SEO, og min primære arbejdsopgave er at skabe større synlighed for vores kunder på Google. Min typiske arbejdsdag indebærer blandt andet at udarbejde søgeords- og konkurrentanalyser, planlægge og iværksætte indsatser og følge gennemførte projekter til dørs. 

Læs mere
Sidst opdateret 11-12-2019

Søren Kargo Tørnqvist, Speditør, DSV

Jeg sidder til dagligt på DSV’s hovedkontor i USA, som ligger i Clark, New Jersey tæt på New York. Jeg arbejder med lufteksport og er i dialog med mennesker fra hele verden hver dag. I denne stilling er to dage aldrig ens, og der er mange spændende udfordringer hver dag. 

Læs mere
Sidst opdateret 04-03-2019

Malte Cats-Abildgaard, Community Marketing Manager, Peakon

My field is managing our community, which means building relations, being our brand ambassador, and making noise about Peakon on social media and such – whether it is in relation to tech, HR or leadership. I am in close contact with both internal and external stakeholders to either align communication between teams or establishing new partnerships. 

Læs mere
Sidst opdateret 12-08-2019

Marie Bojesen, Senior SEM Specialist, IIH Nordic

Jeg beskæftiger mig med digital markedsføring på tværs af flere kanaler. Det er både annoncering på Google og Bing, men også på de sociale medier såsom Facebook, Instagram og LinkedIn. Til daglig sidder jeg med ansvaret for en række større danske virksomheders digitale annoncering. 

Læs mere
Sidst opdateret 16-08-2019

Sabine Højbjerg, Technology Solutions Professional, Microsoft

Jeg er Technology Solutions Professional hos Microsoft, hvor jeg arbejder med teknologier inden for den moderne arbejdsplads. Det vil sige, hvordan vi i Microsoft forsøger at tilpasse og udvikle vores teknologier til fremtiden arbejdsplads i takt med den digitale samfundsudvikling. I min rolle har jeg særlig fokus på samarbejdsværktøjer. Det indebærer blandt andet, at jeg demonstrerer, hvordan man ...

Læs mere
Sidst opdateret 29-03-2019

Ruben Jacobsen, Account Manager, L'Oréal

Jeg arbejder med salg som Account Manager for Netto, og det betyder, at jeg overordnet har jeg ansvaret for, at vi generer den planlagte omsætning og indtjenning på Netto. Arbejdsopgaverne spænder meget bredt, og der ligger en stor grad af planlægning bag det at lave et indsalg til en stor detailkæde som Netto. 

Læs mere
Sidst opdateret 16-08-2019

Sebastian Myrthue, Area Export Manager, Danish Crown

Jeg er Area Export Manager i ESS-FOOD, som er en handelsvirksomhed i Danish Crown-koncernen. Jeg har ansvaret for al indkøb af fjerkræ, okse- og grisekød i Holland og Belgien. Derudover er jeg sælger til Ungarn og Tjekkiet. Det, jeg helt kort laver, er indkøb fra slagterierne i Europa til kunder i Asien, Afrika og Europa. 

Læs mere
Sidst opdateret 01-11-2019

Stina Grahn, Account Executive, Pleo

I am responsible for introducing Pleo in the Swedish market to new clients. I am working with clients throughout the whole sales cycle from the first contact to closing the deal. Everyday I meet new clients who all have different stories. My job is then to understand the clients specific stories, their actual pain points and their needs.

Læs mere
Sidst opdateret 10-01-2020

Jonas Venning Larsen, Head of SEO, Conversio

Mit forretningsområde er søgemaskineoptimering (SEO), der kort fortalt handler om mere synlighed i de ikke-betalte søgeresultater i Google. Jeg er teamleder for vores SEO-afdeling hos Conversio, så mine arbejdsopgaver spænder vidt. Jeg sidder med hænderne helt nede i produktionen, hvor mit speciale er analyse af data og teknisk optimering af websites.

Læs mere
Sidst opdateret 30-09-2019

Marie Greve Brandt, Marketingansvarlig, E-Komplet

Jeg beskæftiger mig med E-Komplets markedsføring og eksterne kommunikation. Mit arbejde indebærer alt fra strategisk kommunikationsplanlægning, content marketing og leadgenerering til at sidde og nørkle med produkttekster og blog posts. Som marketingansvarlig har jeg ansvaret for alle virksomhedens marketing- og brandingaktiviteter – både online og offline.

Læs mere
Sidst opdateret 16-08-2019

Alberte Knudsen, Projektkoordinator, Scleroseforeningen

Jeg arbejder med marketing og kommunikation, og mine primære opgaver er pressearbejde, tekstforfatning, eventafvikling og koordinering af projekter. Det er både spændende og udfordrende for mig, når jeg skal opsøge og snakke med medlemmer eller eventdeltagere, som har en særlig historie at fortælle og få essensen af de historier trukket frem i portrætter eller artikler.

Læs mere
Sidst opdateret 02-08-2019

Henriette Hoff, Head of Display Sales Nordic, Krak

Jeg er nordisk leder af Krak Media Group, som er en del af Eniro. Vi arbejder med salg af bannerkampagner med fokus på, hvordan vi leverer dem, så vores kunder får mest muligt ud af dem. Derudover beskæftiger vi os med data og salg heraf. Vi har også en række partnersites, som vi sælger bannerannoncer ind på, så virksomhederne bag ikke selv behøver at koncentrere sig om salg.

Læs mere
Sidst opdateret 13-05-2019

Agnete Moos, Seniorkonsulent, UNIK

Jeg er ansat i salgsafdelingen i Team Bolig, hvor jeg er kundeansvarlig for vores kommunekunder og faciliterer kundeerfagrupper. Jeg arbejder med forretningsudvikling og pt. er min tid i høj grad dedikeret til interne projekter og implementering af nye systemer og processer. 

Læs mere
Sidst opdateret 01-03-2019

Kasper Søderberg Nielsen, Marketing, Arla

Jeg arbejder med marketing på Arlas hovedkontor i England. Mere specifikt arbejder jeg på at lancere en ny ost til Englands knap 66 millioner indbyggere i et forsøg på at etablere Arla som et af Englands førende ostebrands. Projektet er meget stort og omfattende og kræver derfor en holistisk tilgang, der gør, at mine arbejdsopgaver er meget afvekslende.

Læs mere