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Patrick Hamilton Whyte, ABM Coordinator, Peakon

  • Patrick Hamilton Knighton Whyte
  • 25 år
  • Ansat siden 2017
  • BSc Marketing

  • How would you describe your field and main tasks?

So I've recently moved to the role of Account Based Marketing (ABM) Coordinator, a bit of a mouthful but a super exciting role and one that is new to the company. Essentially, I own all offline ABM activity. This means I align Sales and Marketing strategies to increase our pipeline velocity and maximize our win rates, so we can continue to grow.

My tasks include; planning and executing ABM campaigns including data/analytics, build effective sales processes so we are data-driven, provide easy-to-use content for global Sales reps. It’s difficult to divide the main tasks that I have to do, but that’s a good thing; as this is a new role we are building it out and every single day is different, new tasks arise and I get to shift my focus around, learning new things. 

  • What are the most exciting and challenging parts of your job?

Sounds cliché, but with such a fresh and new role, everything is exciting. I get to work closely with the global teams, traveling and spending time with them to ensure we are all on the same page. Being able to grow out a new role and an important new strategy for the company is amazing, I get to make a huge difference and that's a great feel. Current challenges definitely are around maximizing my time and efforts, as well as absorbing all info. 

One of the most exciting parts of this job is the interaction across the multiple teams. With a need to meet, share information and build projects together, I’m lucky enough to continuously meet incredible people and grow my network. With such a fast-paced environment I’m encouraged to build my skills (internally or externally) and am continuously pushed out of my comfort zone, I believe this is the fastest and most effective way to develop.

  • How do you use your education in your position?

I went to university to do a good degree (Economics and Finance) with the mindset that that was what you needed to be able to succeed and do what you want. After my first-year studying, and with the subjects based around pure theory I realized I wasn’t doing what I enjoyed. The final straw was when I got into econometrics, a mathematical study of economic systems, where the numbers vanished and the Greek alphabet took over. After that I spent some time thinking about what I really wanted, I knew I was doing economics to get into marketing anyway so decided to transition my course to a more practical approach and jumped into the straight marketing course at the same university. The degree lined me up perfectly for this position with lots of knowledge and allowed me to explore the different specialties within the profession. There’s a lot to do in marketing.

  • What are the three most important things for you in your job at Peakon?

Effective communication

This is a job where you're working closely with some incredible people and friends but getting a point across and knowing where to draw the line is so important. Working with the interests of several different company bodies it’s important to ensure that the method of communication is coherent for everyone, to make sure that you are listened to and your role is understood.


I'm forever learning and growing but Marketing moves fast, and things can change quickly so I've got to keep up to bring quality. A great part of Peakon is the desire to help us grow both personally and professionally. Of course, it’s in their interest to ensure that we can perform to the utmost of our potentials but to do that they have offered me external courses, topical books, shared internal expertise and enough coverage to continue building my knowledge.


I have lots of tasks, lots of meetings and people thoughts and feedback to log. I have to keep this all together and coherently. As we grow this position it’s paramount that the foundations are there for any future members of the team and to ensure that coherence amongst the teams.

  • Why is Peakon an attractive company for you?

Only 200 words on this one? Damn. I was sold at my first interview. I had come straight out of university and I was convinced that the corporate world was for me. Initially, I was looking at sales in the Financial Services where I could wear a suit every day and be important. Within the space of one meeting, I knew that was in fact not what I wanted. After my interview I knew I wanted to be working in tech, I knew I wanted to be part of a start-up and be recognized for the work I do. Whilst I may be biased, the culture in Peakon is unbelievable, we have great people, great benefits, and being a Danish company, a very good work/life balance. The people I get to work with are from some incredible backgrounds (Microsoft, Yahoo, Google, King...) and are always willing to share their experiences and knowledge. We have events, socials and nights out together, we have lunch together every Friday and get to have a lot of fun. 

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Senest opdateret: 04 mar 2019

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