- Lewis Bedford
- Working at Swapfiets since july 2018
- Law degree at Newcastle University
How would you describe your business field and main tasks?
I work as the regional manager for Swapfiets Copenhagen. Day to day the role is primarily operational management, but I also work closely with our marketing department, spreading the word about Swapfiets across Denmark.
What are the most exciting and challenging parts of your job?
Swapfiets is a fast-growing company with new cities and stores opening up almost every month. But, Swapfiets also has the characteristics of a “start-up”, meaning that you can find yourself working on something outside your primary skill-set. This can be really challenging, and even more rewarding.
How do you use your education in your position?
My background is in UK and EU law. It has had some direct application, particularly with employment law; but I feel law school prepared me mostly indirectly. Studying law really reinforces quick decision-making, just reasoning, and your attention to detail. I strongly believe law is a rewarding and valuable study, even outside of the courtroom - you don’t just have to be a lawyer!
What are the three most important things for you in your job at Swapfiets?
I like to be able to see the results of a decision, for better or for worse! I think it is important to see your impact within a company. Secondly, having a creative outlet is equally as important to me. Finally, like-minded colleagues goes a long way. A startup environment has a knack for bringing the right people together!
Why is Swapfiets an attractive company for you to work in?
Swapfiets is innovative, fast-paced and a lot of fun. It’s great to make your mark and see the number of blue-wheeled bikes increase day by day. Plus, we’re always striving to make people laugh. A lot of companies talk as though they are “customer-first”, but in reality that is very rarely the case. Swapfiets is unique in that regard. We do some crazy things for customers, and we have a lot of fun whilst doing it.