This Masters degree offers a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Students will gain knowledge and practical skills that are essential to various positions in marketing and strategic planning in a global environment. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).
Students on this course are eligible for a one-year Membership of Chartered Institute of Marketing (CIM) and access to a range of CIM resources and professional and networking events.
You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.
A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.
Students on this course benefit from free access to part of the material on the course reading list.
Uddannelsen er på SU-fasttrack listen
Uddannelsen er godkendt til støtte i perioden fra 21. august 2015 til 20. august 2019. Efter denne periode skal uddannelsen igen vurderes for at komme på Fast Track listen.