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Marketing Communications BA (Hons)

University of Westminster
35 måneder
Engelsk
Bacheloruddannelse
London
Autumn

Om uddannelsen

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.

The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice.

We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications. In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

Uddannelsens længde

ECTS-points: 180

Uddannelsen er på SU-fasttrack listen

Uddannelsen er godkendt til støtte i perioden fra 13. juli 2015 til 12. juli 2019. Efter denne periode skal uddannelsen igen vurderes for at komme på Fast Track listen.

Kontaktinfo

University of Westminster

309 Regent Street
W1B 2HW London

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