Om uddannelsen
In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies. At the heart of marketing is understanding people: who, how and why they buy and consume goods and services.
You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions. The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.
Uddannelsens længde
ECTS-points: 60
Uddannelsen er på SU-fasttrack listen
Uddannelsen er godkendt til støtte i perioden fra 9. december 2015 til 8. december 2019. Efter denne periode skal uddannelsen igen vurderes for at komme på Fast Track listen.
