Om uddannelsen
Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.
Uddannelsens længde
ECTS-points: 240
Uddannelsen er på SU-fasttrack listen
Uddannelsen er godkendt til støtte i perioden fra 11. juli 2014 til 10. juli 2018. Efter denne periode skal uddannelsen igen vurderes for at komme på Fast Track listen.
