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Bachelor of Business (Marketing)

Swinburne University of Technology (Malaysia)
34 måneder
Engelsk
Bacheloruddannelse
Kuching
Autumn

Om uddannelsen

Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.

Uddannelsens længde

ECTS-point: 180

Uddannelsen er på SU-fasttrack listen

Uddannelsen er godkendt til støtte i perioden fra 29. juni 2015 til 28. juni 2019. Efter denne periode skal uddannelsen igen vurderes for at komme på Fast Track listen.

Kontaktinfo

Swinburne University of Technology (Malaysia)

Q5A
93350 Kuching Borneo

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