This vocationally orientated degree combines business management with contemporary marketing theory and practice. As a graduate, you will be well prepared for a career in management, marketing, business or as an entrepreneur.
The degree is professionally accredited by the Chartered Institute of Marketing (CIM) and covers topics such as:
- strategic marketing
- consumer behaviour
- management and organisation
- growth in a globalised economy
- quantitative techniques for modern business decision-making
You can also choose from a portfolio of optional modules to strengthen your knowledge of a particular topic or develop an area of specialism.