Vis studentum.dk som: Mobile
3 år
Engelsk
Bacheloruddannelse
Melbourne
Autumn

Om uddannelsen

94% of the world’s population recognises the Coca-Cola logo. So how did one of the planet’s most valuable brands earn a prime spot in fridges the world over? And how has it managed to stay current for so long? Find out what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights to manage brands.

Kontaktinfo

Monash University - Monash Business School

271 Collins Street

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