The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.
You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.
Uddannelsen er på SU-fasttrack listen
Uddannelsen er godkendt til støtte i perioden fra 16. juni 2014 til 15. juni 2018. Efter denne periode skal uddannelsen igen vurderes for at komme på Fast Track listen.