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MA in Promotional Media: Public Relations, Advertising & Marketing

Goldsmiths, University of London
12 måneder
Engelsk
Kandidatuddannelse og masteruddannelse
London
Autumn

Om uddannelsen

From analysing the theories of intellectual heavyweights such as Bourdieu and Lacan, to unpicking a global campaign, this MA explores the hinterland between the big three promotional professions, the media, and society.

Public relations, advertising, and marketing roles are converging. This MA isn’t about studying ads or press coverage, but about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging media world. You’ll learn how to reflect on contemporary intellectual theories, and apply them to workplace realities so you plan the next decade of your career.

Uddannelsens længde

ECTS-points: 60

Uddannelsen er på SU-fasttrack listen

Uddannelsen er godkendt til støtte i perioden fra 19. februar 2018 til 18. februar 2022. Efter denne periode skal uddannelsen igen vurderes for at komme på Fast Track listen.

Kontaktinfo

Goldsmiths, University of London

New Cross
SE14 6NW London

Evalueringer
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